Liverpool Activewear Brand Velozia Now in BoohooMAN and Debenhams

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Liverpool-based performance brand Velozia is entering its next phase. Known for designing training apparel built around movement and everyday performance, the brand has announced a new retail partnership with fashion retailers BoohooMAN and Debenhams as it launches its latest Spring collection.

Founded with a focus on purposeful training and consistency, Velozia has quickly built a reputation among runners, Hyrox competitors and everyday athletes looking for apparel that performs both in and beyond the gym.

“Velozia is built for people who value consistency over intensity,” says Carl, Co-Founder of the brand. “Our products are designed to move naturally with the body. They should feel intuitive, responsive and supportive without distraction.”

At the heart of the new collection is Velo-Dri™, Velozia’s proprietary performance fabric technology developed specifically for high-intensity training environments. Each garment is engineered with advanced sweat-wicking properties, enhanced breathability and an ultra-lightweight feel.

The collection is organised around two complementary systems:

Velocity Range (high-performance)
– A lightweight singlet designed for gym sessions, track work and competition
– Compressive half-tights developed for Hyrox, functional fitness and running

Performance Lifestyle Range (everyday wear)
– A clean-cut tracksuit for pre-training routines and post-workout recovery
– A versatile Tri-Set pairing of t-shirt and shorts for warm-ups, light training or casual use

New Colourways

Alongside the returning Signature Blue and Terracotta, Velozia is introducing two new tones:
– Kinetic Olive — an earthy tone designed to move from gym floor to everyday wear
– Cadence — a cooler blue-grey shade named to reflect rhythm and controlled effort

The new collection is now available at www.veloziasportswear.com

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Helen Goodwin a Liverpool based marketing and events professional joins Liverpool Fitness Magazine as sales and features Columnist. Helen has worked in marketing and events for over 20 years and is well connected throughout the city. Helen is looking forward to working on features and sales.