Last updated: November 2025
This Privacy Policy explains how Liverpool Fitness Magazine Ltd (“we”, “our”, or “us”) collects, uses, and protects your personal information when you visit our website www.livfitmag.co.uk, subscribe to our newsletter, or otherwise interact with us.
1. Who We Are
Liverpool Fitness Magazine Ltd
Company number: 16681880
Registered office: Moffat House, 1st Floor, 14–20 Pall Mall, Liverpool, Merseyside, England, L3 6AL
Email: contact@livfitmag.co.uk
We are committed to safeguarding your privacy and ensuring your personal information is protected in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We may collect and process the following types of personal data:
- Contact information: such as your name, email address, and any information you provide when contacting us.
- Newsletter subscriptions: when you sign up to receive updates or marketing communications.
- Website usage data: including your IP address, browser type, device information, and browsing activity collected through cookies and analytics tools.
- Communication data: including any feedback, comments, or messages you send us.
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide, operate, and maintain our website.
- To respond to your enquiries or requests.
- To send you newsletters and marketing communications (only if you have opted in).
- To analyse website traffic and user behaviour through Google Analytics to help us improve our content and services.
- To comply with any legal or regulatory obligations.
4. Email Newsletters
If you choose to subscribe to our email newsletter, we will use your email address to send updates, articles, and promotional content related to Liverpool Fitness Magazine.
You can unsubscribe at any time by clicking the “Unsubscribe” link in any of our emails or by contacting us directly at contact@livfitmag.co.uk.
We use secure third-party email marketing services that comply with UK data protection laws to manage our mailing lists.
5. Cookies and Tracking Technologies
Our website uses cookies to improve user experience and analyse website performance.
Cookies are small text files stored on your device when you visit our website. Some cookies are essential for site functionality, while others help us understand how visitors interact with our content.
We use Google Analytics to collect anonymous data about website usage. This may include information such as your IP address, device type, and browsing behaviour. Google Analytics does not identify individual users.
You can control or delete cookies through your browser settings. For more information, visit www.aboutcookies.org.
6. Lawful Basis for Processing
We process your personal information under one or more of the following lawful bases:
- Consent – when you have opted in to receive communications or agreed to cookie use.
- Legitimate interests – for website analytics, security, and service improvement.
- Legal obligations – where necessary to comply with legal or regulatory requirements.
7. How We Protect Your Information
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.
Access to personal data is restricted to authorised staff and partners who need it to perform their roles.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
If you unsubscribe from our email list, your data will be removed or anonymised within a reasonable period.
9. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of any inaccurate data.
- Request deletion of your data (“right to be forgotten”).
- Object to or restrict certain types of processing.
- Withdraw consent at any time (for example, unsubscribing from marketing emails).
To exercise your rights, please contact us at contact@livfitmag.co.uk.
If you believe your data has been mishandled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or security of these external sites. We encourage you to read their privacy policies before providing any personal information.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us at:
Liverpool Fitness Magazine Ltd
📍 Moffat House, 1st Floor, 14–20 Pall Mall, Liverpool, Merseyside, England, L3 6AL
📧 contact@livfitmag.co.uk