Pete Cranfield joins Liverpool Fitness Magazine as Male Grooming Columnist. Pete Cranfield has been at the forefront of the male grooming industry for more than 25 years, building a career that combines technical mastery with a visionary approach to men’s style. Entering the trade through a traditional apprenticeship, Pete quickly set his sights on pushing boundaries—working with leading brands and cultivating a client base that reflects his reputation for precision, creativity, and professionalism. Over the years, Pete has become an established name in the industry. As a brand ambassador and stage team member for BaByliss PRO, he travels internationally to educate, inspire, and demonstrate the latest techniques to fellow professionals. His skills and expertise have attracted a distinguished roster of clients, ranging from elite athletes and acclaimed actors to well known musicians and even foreign royalty. In 2014, Pete founded his own barbering and lifestyle brand, which was recognised on a global scale for its innovative approach and strong identity. That success laid the foundations for his next chapter as a freelance male grooming consultant, where he continued to influence the direction of the industry while mentoring the next generation of barbers and stylists. Now, Pete is embarking on an exciting new mission: the launch of a new male grooming brand, developed with his two business partners and set to debut in late 2025. This venture aims to merge his decades of experience with a fresh vision for the future of men’s grooming. In addition to his brand work, Pete is passionate about education and sharing knowledge. As a regular columnist for Liverpool Fitness Magazine, he offers readers exclusive insights into male grooming, from expert tips and techniques to practical “how-to” guides—helping men everywhere look and feel their best.