Joe Edwards joins Liverpool Fitness Magazine as Gym & Fitness Equipment Columnist. Joe is the Founder and CEO of Box Step Fitness Ltd, one of the UK’s fastest-growing gym equipment brands. A former physiotherapist, Joe transitioned from healthcare into entrepreneurship with a vision to create quality kit and more effective training solutions for the fitness industry. Starting with no external investment, he built Box Step Fitness from the ground up, transforming it into a rapidly scaling business known for its innovation, durability, and customer-focused design. His clinical background provided a unique advantage, allowing him to bridge the gap between physiotherapy principles and performance-driven fitness equipment. Under Joe’s leadership, Box Step Fitness has earned a reputation as a disruptive force in the sector, challenging established players while setting new standards for quality and functionality. His journey reflects not only entrepreneurial resilience but also the ability to turn expertise into enterprise, positioning Box Step Fitness as a brand with both national recognition and global ambitions. Joe is looking forward to writing about Fitness Equipment at home, office and commercial properties.