Hi, I’m Melissa Reeves — a 33-year-old single mum, business owner, and laser hair removal specialist. I recently opened AJMR Studios, my beautiful little haven in Waterloo, Crosby, where I offer laser hair removal and skincare treatments that help people feel genuinely good about themselves.
- My Personal Journey
- Why I Fell in Love With Laser Hair Removal
- AJMR Studios Today
- What It Really Feels Like
- The Long-Term Payoff
- Skincare: The Secret to Radiant Results
- A Little Self-Care Goes a Long Way
- Why I Opened AJMR Studios
- Real Confidence Starts With You
- Final Thoughts — From Me to You
Inside AJMR Studios lives my pride and joy — Sphynx Laser, my own professional laser brand. Sphynx is my baby; it represents everything I believe in when it comes to confidence, empowerment, and feeling your best in your own skin.
My Personal Journey
But before I ever thought about opening my salon or creating Sphynx Laser, I was just like many of my clients — stuck in a frustrating cycle of shaving, waxing, and battling painful ingrown hairs. My natural hair is thick and dark, and no matter what I tried, I’d end up with rashes, bumps, and irritation. It wasn’t just uncomfortable — it made me feel embarrassed and self-conscious, especially in the summer when I wanted to wear shorts or dresses.
Laser hair removal completely changed my life — and that’s exactly why I decided to dedicate my career to it. Now, I get to help other people experience that same freedom and confidence, every single day.
Why I Fell in Love With Laser Hair Removal
When I had my first laser treatment, I was nervous — and a bit embarrassed, if I’m honest. I was getting my bikini area done and wasn’t sure what to expect. I thought it might feel awkward, but it wasn’t at all. Laser technicians do this day in and day out — there’s absolutely no judgement, it’s just part of the job. Once you’re in the room, you realise how professional and comfortable the whole process actually is.
I also wasn’t sure if it would actually work or if it would be worth the money — but after just a few sessions, I couldn’t believe the difference.
My skin felt smoother than it ever had before, and those awful ingrown hairs that used to drive me mad? Gone. The red bumps faded, my skin tone evened out, and for the first time in years, I didn’t feel like I had to hide my legs.
That’s when I thought, if this has made me feel this confident, imagine how many other people I could help by offering this professionally.
AJMR Studios Today
Fast-forward to now, and AJMR Studios is open — my dream turned into reality. Every day, I see women and men walk through my door who feel just like I used to. They’re tired of constant shaving, tired of the irritation, tired of wasting money on temporary fixes. And I get it, because I’ve been there.
Laser hair removal isn’t just about vanity — it’s about freedom. The freedom to wake up and not think about shaving. The freedom to wear what you want, feel confident in your skin, and not be ruled by body hair or irritation.
What It Really Feels Like
Let’s clear something up — laser hair removal isn’t scary or painful. Most of my clients describe it as a quick, warm flick. It’s over before you know it, and with modern technology, it’s gentler and more precise than ever.
At Sphynx Laser, I use advanced technology designed to make treatments comfortable, effective, and safe for all skin types. Each session targets your hair follicles at the root, slowly reducing their ability to regrow. Over a few sessions, you’ll notice patches staying smoother for longer until — eventually — you barely need to think about it at all.
What I love most is watching my clients’ confidence grow with each appointment. The relief on their faces when their skin stops breaking out or when those stubborn ingrown hairs finally disappear — that’s why I do what I do.
And yes, laser works brilliantly for both men and women, whether it’s legs, underarms, face, back, or bikini. Smooth skin isn’t just a “female” thing — everyone deserves to feel comfortable and confident.
The Long-Term Payoff
I like to think of laser hair removal as the ultimate investment in you. Sure, the upfront cost is more than a razor, but think about how much money you spend each year on razors, wax strips, and soothing creams. Not to mention the time you waste!
With Sphynx Laser, once your course is complete, you’ll only need an occasional top-up. The results last for years, your skin looks healthier, and you’re no longer dealing with daily irritation or stubble.
It’s low-maintenance luxury — and I always tell my clients, you deserve it.
Skincare: The Secret to Radiant Results
Smooth, hair-free skin is just the beginning. The real magic happens when you pair laser treatments with good skincare habits.
Before and after each session, I encourage my clients to treat their skin gently. Think hydration, not harsh exfoliation. Avoid anything too active or scented before a session, and after your treatment, focus on soothing and protecting your skin.
A good moisturiser, a calming serum, and SPF are your best friends. And I can’t stress this enough — sunscreen is non-negotiable. Protecting your skin from UV rays keeps it even-toned, healthy, and glowing.
Why I’m Loving La Biosthétique
Over the years, I’ve tried so many products, but one brand that’s completely stolen my heart is La Biosthétique Paris.
When I first discovered La Biosthétique, I was drawn to its story. Founded in Paris in the 1950s by biochemist Marcel Contier, the name literally means “the biology of beauty.” That philosophy — blending nature, science, and artistry — really resonated with me.
Their products are beautifully formulated, luxurious, and incredibly effective. I love that they focus on what your skin truly needs, not just trends. And the fact that many of their products are made with over 90% natural-origin ingredients, are vegan, and silicone-free makes me love them even more.
There are a few products I’ve personally used and completely swear by:
- La Biosthétique Dermosthétique Hyaluronic Serum – This is pure hydration in a bottle. It plumps, smooths, and gives your skin that fresh, dewy bounce — perfect after a laser session when your skin needs extra moisture.
- La Biosthétique Clair de Teint Clarifiant Cleanser – A gentle yet powerful cleanser that keeps skin fresh and clear without stripping it. It’s brilliant for anyone prone to congestion or post-shave bumps.
- La Biosthétique Traitement Hydratant Cream – A beautiful daily moisturiser that locks in hydration and leaves the skin soft and silky. It’s lightweight, but it gives long-lasting comfort — ideal for post-laser care.
I love that these products fit into a busy lifestyle. As a single mum running a business, I don’t have time for complicated 10-step routines. I need skincare that works — and La Biosthétique delivers. It’s that simple.
A Little Self-Care Goes a Long Way
Running Sphynx Laser and AJMR Studios while being a mum means life can get hectic, but I’ve learned that taking care of yourself isn’t selfish — it’s necessary. Whether it’s a relaxing facial, a quiet cup of coffee before the day starts, or a laser session that gives you back your confidence, it all adds up.
Self-care doesn’t have to mean spending hours on beauty rituals. It’s about doing the small things that make you feel like you again. For some people, that’s skincare. For others, it’s getting rid of that one thing that’s been holding them back — like unwanted hair or skin insecurities.
That’s what I love about laser. It’s not just about smooth legs or hair-free underarms — it’s about giving people the confidence to walk out the door feeling empowered, fresh, and free.
Why I Opened AJMR Studios
Opening AJMR Studios in Waterloo, Crosby, was one of the scariest but most rewarding things I’ve ever done. As a single mum, I wanted to build something that wasn’t just a business — but a space where people could come, relax, and feel looked after.
I know how personal beauty treatments can be. It’s not just about the physical results — it’s about trust, comfort, and connection. That’s what I wanted AJMR to be. When my clients walk through the door, I want them to feel safe, understood, and excited to invest in themselves.
Whether someone’s coming in for a full Sphynx Laser course or just popping by for advice on skincare, my goal is always the same — to help them leave feeling confident and cared for.
Real Confidence Starts With You
The truth is, confidence doesn’t come from a bottle or a treatment — it comes from you. But the right treatments and products can absolutely help you feel like your best self.
Laser hair removal gave me that boost. It helped me feel more feminine, polished, and comfortable in my own skin. And when you start to feel that way, everything else — your posture, your mood, your energy — follows.
My clients often tell me that after finishing their laser course, they feel lighter, more put-together, and free. It’s amazing how something so simple can have such a powerful impact.
Final Thoughts — From Me to You
If there’s one thing I’ve learned through my journey, it’s that self-care isn’t a luxury — it’s an act of self-respect.
You deserve to feel confident in your skin, no matter who you are or what your routine looks like. Laser hair removal isn’t just about beauty — it’s about empowerment. It’s about saying goodbye to irritation and inconvenience, and hello to confidence, smoothness, and time for the things you actually enjoy.
Pair that with a little skincare love (La Biosthétique has my heart!) and a consistent routine, and your skin will thank you.
At AJMR Studios, through Sphynx Laser, I get to help people experience that every day — and it’s honestly the best feeling in the world.
So if you’ve been thinking about trying laser hair removal, or you’re ready to invest in better skin, consider this your sign. You deserve to look good, feel confident, and love the skin you’re in.
Because when you take care of your skin, you’re not just changing how you look — you’re changing.
Laser Hair Removal & Skincare Specialist – Waterloo, Crosby
Instagram: @sphynx_laser_clinic @ajmr_studio
This article originally appeared in Liverpool Fitness Magazine
