Nationally renowned jewellery brand Say It With Diamonds is celebrating its 10th anniversary this July. Moreover, the milestone marks a decade of remarkable growth, innovation and entrepreneurial success.
Working from Charlotte’s dining table, the pair launched Say It With Diamonds with a small collection of jewellery. Moreover, they used smart marketing and innovative social media campaigns. As a result, they transformed their start-up into one of the UK’s fastest-growing jewellery businesses.
Say It With Diamonds: A Liverpool Success Story
Founded by Liverpool businesswomen Charlotte Donoghue and Steph Porter, the award-winning company began with a simple idea over lunch. Indeed, the two new mums wanted extra income while balancing family life. Therefore, they combined their passion for jewellery with a vision to create something special.
Working from Charlotte’s dining table, the pair launched Say It With Diamonds with a small collection of jewellery. Furthermore, smart marketing and countless sleepless nights fuelled rapid growth. Consequently, the start-up became one of the UK’s fastest-growing jewellery businesses.
Today, Say It With is valued at more than £40 million. In addition, it generates over £5 million in annual revenue. Moreover, it has built a loyal customer base across the UK.
The Liverpool jewellery brand has evolved from its online beginnings into a nationally recognised retailer. Notably, it now has a flagship store in Liverpool city centre. Furthermore, it holds retail partnerships with household names such as Matalan and Debenhams.
Charlotte Donoghue, co-founder of Say It With, said:
“I am so proud of what we have achieved, the amazing team we have in place and how fabulous our customers are. I can’t wait to see where the next ten years takes us.”
As part of its continued growth, the business recently expanded into two distinct brands to better serve different areas of the jewellery market.
Say It With Diamonds focuses on premium fine jewellery, natural diamonds and bespoke commissions. It also covers engagement rings and wedding jewellery. Meanwhile, Say It With offers affordable luxury, including lab-grown diamonds and personalised pieces. In addition, it features fashion jewellery and an expanding men’s collection.
The company’s success has been driven by its innovative digital marketing strategy. Furthermore, an engaging social media presence and influencer collaborations have boosted its reach. Above all, exceptional customer service and a reputation for quality keep customers loyal.
Throughout 2025, Say It With has launched multiple new jewellery collections featuring timeless, elegant designs. Many collections are released in limited quantities and regularly sell out shortly after launch, demonstrating Charlotte and Steph’s ability to anticipate trends and understand exactly what their customers want.
Ten years after a conversation around the dining table sparked an idea, Say It With has become one of Liverpool’s greatest retail success stories. With a thriving national presence, millions in annual turnover and ambitious plans for the future, Charlotte Donoghue and Steph Porter continue to prove that passion, resilience and innovation can transform a small business into a multi-million-pound British brand.
